Voter Information Center
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4.4 million people registered.
In August of 2020, the Facebook family of apps committed to running the largest voter registration campaign in history. At Instagram, we launched a 6-week consumer marketing campaign, sending 18+ users in the US 9 unique ads about election topics including registering to vote, voting by mail and making a plan for election day. These ads reached 61M people garnering 1.37B impressions and 303k swipe ups to the Voting Information Center.