C R E A T I V E   D I R E C T O R | W R I T E R

S U M M A R Y

Multi-disciplinary creative director with a specialty in copywriting, concepting, and execution for digital, social, and broadcast advertising and marketing campaigns. Experience in tech, music, DTC, CPG, retail, and hospitality. Experience using AI tools for creative development, with a constant eye for taste and the human touch. A passionate, brave, and empathetic creative leader with a true love of human stories.

W O R K  E X P E R I E N C E

Senior Creative Director                    72andSunny | Los Angeles | 2023 - 2025

Creative directed campaigns for Adobe and United Airlines

Senior Creative Director                    TBWA\Chiat\Day LA | Los Angeles | 2023 - 2025

Creative directed campaigns for Fisher-Price, Sephora, Tiffany & Co.

Creative Director, Global Brand Marketing                    Instagram | SF & NY | 2017-2022

Creative directed product launch and brand campaigns throughout the Instagram business including Safety, Culture, E-Commerce, New Platforms (Stories and Reels). Launched the Meta name-change announcement on social. Led the development of Instagram’s updated brand voice.  Led teams at Wieden+Kennedy Amsterdam, Anomaly London, Mother New York, RGA, and Johannes Leonardo as primary client. 

Senior Creative Mother NY | NY |  2016 - 2017

Clients: Harper’s Bazaar, Target

Think with Google Sundance 2017 Selection: “The High Diver”

Freelance Creative Director & Copywriter‍ ‍ NY, SF, LA | 2014 - Present

The Barbarian Group

The Standard Hotel Group

The Working Assembly

Universal Music Group

Symphony Studios

Freelance Music, Fashion, & Culture Writer‍ NY & LA | 2007 - 2017

The FADER, Playboy, Jezebel, VICE, Pitchfork, Racked, Paper, SPIN, Rolling Stone, The Village Voice

Director of Branded Content ‍ SPINMedia | NY | 2015

Clients: Toyota, Harley-Davidson, Frito-Lay, TIDAL, PAX

Senior Content Producer‍ STUDIO@GAWKER | NY | 2013 - 2015

Clients: Netflix, Sony Electronics, Campari Group, Lexus, Proctor & Gamble

Associate Editor, MTV Style,

Style & Music Contributor, MTV News ‍ MTV Networks | NY | 2012 - 2013

Editor, PureVolume BUZZMEDIA | LA & NY |2011 - 2012

Assistant Editor, Scion Zines & Scion Magazine, Scionav.com. Bon Farms | LA | 2010 - 2011 

Editor-in-Chief Sarah Lawrence Review | Bronxville | 2008 - 2009

Internships The FADER, Men’s Vogue, The New Yorker

E D U C A T I O N

Sarah Lawrence College |  Bronxville, NY | 2009